Want to create the BEST Alexa Flash Briefing Skills for your business?
If the answer is yes, you need daily content ideas to keep your audience engaged and move them towards a sale. Today, you’ll learn exactly how to come up with content that converts without spending a ton of time on your Alexa marketing.
Ready to learn more? Let’s dive right in.
How to use Alexa Flash Briefings in your marketing
First, you might be wondering why Alexa Flash Briefings are a must in your marketing stack.
Alexa Flash Briefings are audio content that people subscribe to. The Flash Briefings they follow are shared with them every day when they say “Alexa, what’s my Flash Briefing?”. Briefings are short, up to 10 minutes long.
Why Flash Briefings are a must in your marketing
To truly understand the power of Flash Briefings, let’s take email marketing as an example. You could send emails to your subscribers once a day. But every email you send has to be enticing enough for people to choose to click on them and read.
(In fact, Mailchimp reports that the average email open rate is 20.81%. In other words, around 80% of your subscribers never open your emails.)
Not so much with Flash Briefings. That’s because people choose to consume your content automatically when they listen to their Briefings.
And think about it: Imagine how powerful it would be to share your message and educate your customers every day… Moving them closer and closer to a sale.
If you want to know more about how the specific steps you need to take to create and publish Flash Briefings, check out our guide here.
Alexa Flash Briefing examples
What do some of the best Alexa Flash Briefing Skills look like in real life? While Flash Briefings are still a relatively new form of content marketing, there are already great Flash Briefings out there. Here are some of the best Alexa Flash Briefing examples.
First, Harvard Business Review offers an audio version of their email newsletter as Flash Briefings. These are quick and practical management tips that are shared on a daily basis.
Daily Tech Headlines shares short, daily tech news. These Briefings are perfect for listeners who want to keep up to date about what’s going on in the tech world.
America’s Test Kitchen Daily Cooking Q&A offers new content five days a week. This Briefing is all about cooking techniques, ingredients, recipes, quick tips, and more.
Motley Fool Stock Advice gives daily investment advice. Their audience is interested in keeping up to date about investing, so getting investment news delivered every day is a great way to engage this audience.
What content should you create?
How do you create the right content that people love listening to and taking action on?
Your content needs to be short and it should be easy to adopt as part of a daily routine. And because your content should be shared daily, you need to come up with new content frequently.
How do you do it, while keeping things manageable and minimizing the time you spend on creating more content? That’s what we’ll look at next.
How to come up with the best daily content for your Flash Briefings
Wondering how you can come up with the best Alexa Flash Briefing Skills that you share on a daily basis? Here’s how to come up with content for the next year in less than an hour.
What does your audience want?
Before you start recording your Briefings, you need to be clear on something: What is it that your audience wants? Your Briefings should be strategically positioned to address that thing that makes your audience “tick.”
After all, if you talk about that thing every day, your audience will quickly see the benefits of your service or product. But how do you figure out what it is your audience wants? Let’s start with the first step: Online research.
Step #1: Research online.
The best way to figure out exactly what your audience is talking about and how is to take a look at what they write online. Why? Because those are their exact, unedited words.
If you’re wondering where you should look, there are several different places you can check. For example:
Search for books in your niche. What reviews have people left? You’ll want to focus on 3- and 4-star reviews because these are often a bit more critical and balanced than 5-star reviews.
What are people’s concerns about your topic? What do they expect? And what do they want to achieve? Note it all down in an Excel sheet.
Facebook and LinkedIn groups, Reddit threads, online forums, blog comments
Take a look at different online forums in your niche. What are people talking about here? What are their questions, frustrations, and dreams?
Answer the Public is a tool that gives you topic suggestions when you insert keywords. For example, if you search for “real estate advice”, you’ll get a bunch of related topics you can use in your research.
One of the most effective ways to find out what your audience wants? Get on the phone with a few of them and interview them to see what comes up. Simply ask them open-ended questions like “Why do you want to___?” or “What challenges do you have?” Again, note it all down in your Excel sheet so that you can come back to your research at a later point.
Step #2: Brainstorm ideas.
Once you’ve figured out what your audience wants, it’s time to start brainstorming content ideas.
If you’ve done your research right, you already have an Excel sheet with tons of different ideas. And the best part is this: One topic idea can be turned into several different sub-ideas.
For example, if your audience is looking for tips on how to save money, you can turn that into topics like specific ways to save money, earn more money, the best ways to save money without skimping on what matters most, the best ways to negotiate a contract… You get the gist.
Pro tip: Set an egg clock to count down 15 minutes and give yourself that time to map out topics and subtopics. Start by writing down 10 main topics. Then, come up with at least 10 subtopics for each main idea. Do this four times and you have more than a year’s worth of topics to choose from.
Set up a content calendar for your Briefings
Your next task is to organize your content into a content calendar. Since you already have all your topics, you can simply add them to your calendar. Now you have an overview of your content and you don’t have to consistently come up with new ideas.
What should your content calendar look like? Something like this:
The best part about this system is that you can organize your content so that you talk about relevant topics related to specific events, like your launches, events, and other sales efforts.
Record your Briefings in one go and schedule them
Want to know why Flash Briefings don’t have to take a bunch of your time?
Simple. Because you can record them in one go and then schedule them to go out at specific times. Remember: Your Briefings shouldn’t be longer than 10 minutes per Briefing (and the shorter, the better!). If you create 2-minute Briefs, you can schedule a month’s worth of Briefings in an hour.
The best part? You don’t need to manually add your Briefings every day.
Instead, you can use a Content Management System (CMS) like our tool Flashtalk. Flashtalk lets you schedule your Briefings up to a year in advance.
For example, you might sit down to record Briefings a month in advance and use Flashtalk to schedule them.
You can also use Flashtalk to randomize the publishing time of your content. You simply add your Briefings to the queue. They’re then shared throughout the month and you don’t have to decide on when you want to publish them.
Plus, we’re currently developing a new feature that will help you combine our scheduling and randomized scheduling tools.
For example, you might want to add seasonal Briefings around Christmas, Halloween, or other annual holidays. Non-seasonal content can then be scheduled to go out at random times.
Industry-specific Flash Briefing ideas
Now that you know how to come up with the best Alexa Flash Briefing Skills, it’s time to look at some specific ideas to get you started. Here below, we share ideas you can use in several different industries.
Flash Briefings for real estate
If your niche is real estate, your Flash Briefings can focus on sharing daily real estate listings. You can also share advice on how to buy a dream home, reviews of different neighborhoods in your city, or share information about market prices.
Flash Briefings for hospitality and travel businesses
If you’re in the hospitality and travel niche, you can share information about daily travel offers, as well as travel destination ideas and travel tips. For example, one of our users, a travel insurance company, shares daily tips about different destinations.
You can talk about things like local currencies, the culture and local customs (do you tip in restaurants? How do you interact with people?), the weather, local gems, as well as language tips so your listeners can get around while they’re traveling.
Flash Briefings for the finance industry
Finance-related Flash Briefings can be about daily finance tips. For example, you can share advice on how to invest, finance terminology, as well as daily rates and news.
Flash Briefings for content creators and bloggers
And as a content creator or blogger, you can share niche-specific tips and ideas, like parenting advice, fashion tips, and your personal stories.
Flash Briefings for the sports industry
Want to create Flash Briefings in the sports industry? Briefing ideas include sports tips, like daily marathon running tips, fitness tips, or dietary tips. You might also talk about the best sports gear and share information about local events and happenings.
Flash Briefings for the food industry
If your business is food-related, you can talk about food, ingredients, and share cooking tips. You can also share recipes. For example, why not create a daily meal planner?
Want to start creating Flash Briefings right away?
Now you know what the best Alexa Flash Briefing Skills are and how to come up with great Briefings that your audience will love. Creating engaging and converting Flash Briefings doesn’t have to be hard if you plan ahead and by interacting with your audience on a daily basis, you quickly build up a ‘know, like, and trust’ relationship with them.
Want to put what you’ve learned into action?